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Mark Lusted
Mark Lusted

Mark founded Dock9, a business solutions agency for the financial sector, in 2008. His mission is to help financial service companies create digital products and services that give them a competitive advantage in an increasingly crowded market.

He shapes Dock9's strategic approach to clients and is actively involved with senior client stakeholders in project planning and strategy phases. Mark is also focussed on understanding the emerging and future technology developments that offer competitive threats and opportunities for incumbent financial services clients. Having previously been included in the BIMA list of the top 100 most influential people in UK digital (the BIMA Hot 100) he is also a regular speaker at Fintech events on the subjects of financial technology, user experience (UX) and emerging technology trends.

My Sessions
How can incumbents adapt and hit back at the startups?