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James Sadler
James Sadler
Co-Founder and Director of Strategy

James was an Independent Financial Adviser for 20 years. In 2008 he founded Mortgage 27, an online mortgage sourcing system, which was sold to Venture Capital firm. He then joined HD Decisions in 2013 and headed up the mortgage strategy team, developing an eligibility functionality which is now used in the intermediary market by Iress. In addition, HD designed and built AIP front end systems for five major banks, including Nat West and Virgin Money. In 2018, James started Podium as a joint venture with MoneySuperMarket to transform the mortgage journey for the vast number of mortgage customers looking to research and apply for a new mortgage

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